Internet Marketing Fundamentals

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Description

Our Internet Marketing Fundamentals workshop is targeted at individuals who are interested in expanding their knowledge of digital marketing. Whether you are a business owner, an employee, or looking to start your freelance career, we will help you get acquainted with the most popular tools and techniques used in digital marketing today. 

This course will give you a solid foundation of digital marketing, covering key concepts, strategies and tools. We will cover concepts such as doing a SWOT analysis of your website, marketing research strategies, Google webmaster tools, secrets of effective blog posts, how to run SEO assessments and UX optimizations, marketing to different personality types, easy online tools for content creation, and content publishing best practices.

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  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions
  • Consume All Media
  • Find the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness
  • The Time the Place and the Media
  • Case Study
  • Module Four: Review Questions
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions
  • You Are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Questions
  • Content is King
  • Blog and Interact
  • Webinars
  • Constant Monitoring
  • Case Study
  • Module Seven: Review Questions
  • Relevant and Original Content
  • Keywords
  • Value Proposition
  • Linking
  • Case Study
  • Module Eight: Review Questions
  • SEO Optimization
  • Landing Page
  • Analytics
  • Mobile and Tablet Friendly
  • Case Study
  • Module Nine: Review Questions
  • Lead Management and Generation
  • Give Something Away
  • Quality vs. Quantity
  • Capture Repeat Customers
  • Case Study
  • Module Ten: Review Questions
  • Tailored for Your Audience
  • Use Powerful Words
  • The 4 W’s of a Campaign
  • Monitor and Tweak
  • Case Study
  • Module Eleven: Review Questions
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

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