Media and Public Relations


EGP60.00 EGP30.00



‘Media’ is a collective term for the platforms used to send messages to mass audiences. Examples of common media utilized daily are: TV, online video streaming and social media sites. Media is also recognized as a very powerful messenger in all our lives that tells us what and how to think about global, local and even family events. People who work in the media love to create messages using words, pictures and sounds, in order to communicate with wide audiences. Media interacts seamlessly with the profession of Public Relations (PR) as PR helps maintain lines of communications between an organization and its public’s. PR professionals help manage reputations and our “Media and Public Relations” course shows participants how to work as thoughtful practitioners by using personal skills and media technology skills to influence and persuade audiences and publics.

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  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Action Plans and Evaluations
  • Creating an Effective Introduction
  • Making a Great First Impression
  • Case Study
  • Module Two: Review Questions
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
  • Case Study
  • Module Three: Review Questions
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)
  • Case Study
  • Module Four: Review Questions
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
  • Case Study
  • Module Five: Review Questions
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
  • Case Study
  • Module Six: Review Questions
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
  • Case Study
  • Module Seven: Review Questions
  • Television
  • Print
  • Web Presence, Blogs & the Internet
  • Case Study
  • Module Eight: Review Questions
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
  • Case Study
  • Module Nine: Review Questions
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
  • Case Study
  • Module Ten: Review Questions
  • Verbal Communication
  • Non-Verbal Communication Skills (Body Language)
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
  • Case Study
  • Module Eleven: Review Questions
  • Words from the Wise
  • Parking Lot
  • Action Plans and Evaluations


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